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As a “recommended” video alongside similar videos (also known as “discovery” ads). 2. As a “commercial” before similar videos (also known as “in-stream” ads). 3.Aug 19, 2021 · Key takeaways: Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. Strategic video marketing considers your brands’ goals and metrics, as well as your customers’ location in the sales funnel. For effective audience targeting, it’s essential to ... Set up a video campaign and measure results. Find the people you want to reach, choose ad formats that fit your goals, and decide on a budget. Use our free measurement tools to help you understand what’s working and what to adjust for even better results. Get started.Jun 28, 2022 · Production takes up 24% of the average video marketer’s budget, followed by pre-production and post-production tied at 20%. Another 18% is spent on talent and video promotion/distribution. 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